And The Money Goes To...

Overall I really liked everyone's pitches and saw potential in all of them, but one of them stood out and if I had the money I would be willing to fund it as a working company.

Catwalk to Campus is a really interesting idea and while I'm not a fashion forward type of person, that would not stop me from backing this idea. I think Cady has a good target audience and I liked how she planned on getting her readers involved in the website by submitting their own photos. This is a great way to get free content for your site.

I also liked Cady's idea to have skins for Catwalk to Campus because it's a different way of advertising rather than just having sidebar or banner ads. This website seems like it would and could be heavily based on advertising so I would like to see at least a 3rd year budget and other plans for making a profit because as it is her staff salaries add up to roughly $90,000 but I didn't see a number higher than $7,500 for the revenue. I think Catwalk to Campus could definitely develop an online store in which they sold swag with their own logo.

One thing that should also be considered is instead of Catwalk to Campus starting up at Ithaca College, have it begin in a bigger city like New York or Los Angeles. I think if it began in a bigger market it would be easier to get it going and then open it to the smaller markets.

I think this is a great idea, and I definitely see it as a working brand.